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Bonus Session
Direct Response 101
Location: Mouton 2
Time: 8:30 a.m. – 10:00 a.m.
Moderator: Stacy Durand, Revenue Frontier/Media Design Group
Speakers: Sam Gorewitz, Ignite Media Solutions; Nicolas Gutierrez, LiveOps; Tony Kerry, Script to Screen; Nancy Lazkani, Icon Media Direct Inc.; Kristy Pinand-Dumpert, Concepts TV Productions
This panel is designed specifically for newcomers to direct response marketing, who want to learn the DR 101 basics firsthand from leading industry thought leaders. Attendees will walk away from this session with a comprehensive introduction in production, media, telemarketing, internet and product selection. Armed with the foundation this panel will provide, attendees will be better able to understand and navigate the rest of the conference.
Click here for audio recording.