ERA is proud to announce the line-up for this year's education program at D2C 2011! There will be 12 dynamic and engaging sessions across three different tracks, all of which will take place on Tuesday, September 13. An All-Access Pass is required to attend all education sessions. Register for an All-Access Pass today to gain access to the wisdom you need to succeed in the direct-to-consumer marketing industry.

Bonus Session

8:30 a.m. – 10:00 a.m. — Direct Response 101 (audio recording)

Track 1: Direct Response Success

10:00 a.m. - 11:00 a.m. — Introducing Mainstream Companies and Brands to Direct Response (audio recording)

11:15 a.m. - 12:15 a.m. — Kids’ Products Don’t Sell! MYTH Obliterated (audio recording)

1:45 p.m. - 2:45 p.m. — Just the Tip of the Iceberg: How DRTV Can Help Drive Increased Retail Sales (audio recording)

3:00 p.m. - 4:00 p.m. — The 30-Minute Multichannel Workout: Maximizing Your Revenue on the Phone AND on the Web (audio recording)

Track 2: Digital Intelligence

10:15 a.m. - 11:15 a.m. — You Are What You Tweet (audio recording)

11:30 a.m. - 12:30 a.m. — Tools and Metrics for Developing a Truly Integrated Marketing Campaign (audio recording)

2:00 p.m. - 3:00 p.m. — Creating Customer Bliss from E-commerce, M-commerce and Loyalty Efforts (audio recording)

3:15 p.m. - 4:15 p.m. — New Social Media Marketing Opportunities for 2012 (audio recording)

Track 3: Operations and Profitability

10:30 a.m. - 11:30 a.m. — Use Recurring Payments to Reduce Customer Acquisition Costs, Increase Lifetime Value (audio recording)

11:45 a.m. - 12:45 p.m. — Continuity Stick Rate: The 800-pound “Klingon” in the Room (audio recording)

2:15 p.m. - 3:15 p.m. — Transforming Your Leadership (audio recording)

3:30 p.m. - 4:30 p.m. — Patents? Trademarks? Copyrights? Why Bother! (audio recording)

D2C Learning Lounge

‘Hot’ Products in a ‘Cool’ Economy

The Art and Science of Creating On-Target DR Commercials—Using the Creative Brief

Top 5 Ways DRTV Marketers Can Use Prospects and Customers to Drive Profitability

One Simple Rule to Increase Response

There’s Gen X, Gen Y and Introducing Gen L…the Lead Generation

Boost Consumer Confidence to Boost Conversion

The 411 on Short-Form DRTV Success

Using Web-Monitoring Tools to Find Your Customers & Sell Them Your Products

Building Consumer Trust and Your Digital Street Cred

A New Perspectiva: Why the 2010 Census Will Change Your Mind about Hispanic Marketing

Holding Television Advertising Accountable

Key to Profitability - Don’t Forget Your Customers!

If you have any questions about the education program, please contact Vi Paynich, Content Manager, at vpaynich@retailing.org

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