The Future of Television
Wednesday, September 14, 9:00 a.m. - 10:00 a.m.
Moderator: Julie Coons, Electronic Retailing Association
Panelists: John Barnes, President, Mercury Media; Mike Fitzsimmons, CEO, Delivery Agent; Aaron McNally, Head of Sales, Google TV Ads, Google, Inc.; Kevin Svenningsen, SVP Media Tracking Services, Expanded Services, The Nielsen Company

John Barnes	Mike Fitzsimmons	Aaron McNally	Kevin Svenningsen

Broadcast television has been the lifeblood of the direct response industry for more than 25 years. Yet given the advent of the Internet and technological advancements that continue to lure television viewers, many in the industry are asking: Will there be television in 2020? That’s exactly what ERA President and CEO Julie Coons will address when she leads a frank discussion on today’s emerging technologies and the impact they are having on the television medium in the future. Joining her will be a panel of leading experts representing direct-to-consumer marketing, media, interactive television and online, who will shed light on the technology and trends that are changing the way marketers view television and how they connect with their audience.

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