Alex Agurcia, President, Omni Direct, Inc.
Alex Agurcia has over 25 years’ experience in DR marketing and has held executive positions at Guthy-Renker, Sony, CBS and Peat Marwick. Omni Direct provides marketing and media services targeting the emerging Hispanic market. Omni has distributed products and has established an effective network of successful business partnerships with call centers, fulfillment centers, manufacturers and distributors within the U.S., Latin America and China. Alex was the Chair of the U.S. Hispanic Council of the Electronic Retailing Association.

Babak Azad, SVP Media & Acquisition, Beachbody
Babak Azad oversees Beachbody’s multichannel media efforts in both domestic and international markets. In addition, he manages the company’s telemarketing activities, which comprises numerous programs, call centers and geographies. Babak has been with Beachbody over four years, and his prior experiences include corporate development work at Napster, as well as founding and launching TONE Magazine, a free publication for gyms and yoga studios in the Los Angeles area. Babak has an MBA from Stanford University and studied Mathematics at M.I.T.

John Barnes, President, Mercury Media
John Barnes is President of Mercury Media Santa Monica and is responsible for leading the strategic direction andday-to-day operations of the West Coast practice. He has over 25 years’ experience leading both full-service advertising agencies and diversified media companies. Over his career, he has run the communications programs for such leading marketers as P&G, J&J, Kodak, Nabisco, New Line Cinema, Jenny Craig, Dish Networks, CBS and Lifetime, to name a few. Prior to joining Mercury, he served as Managing Director of Carat, West.

Daryl Colwell, VP Business Development, MediaWhiz
As Vice President of Business Development, MediaWhiz’s Affiliate Network, Daryl Colwell manages client procurement efforts for the affiliate network, which is comprised of over 6,000 affiliates. Additionally, Daryl oversees the MediaWhiz Performance Sales division, which generates over $70MM in annual revenue. Before joining MediaWhiz, Daryl spearheaded the financial services and travel verticals for Relevance-X. Prior to Acxiom, Daryl was Vice President of Sales for SilverCarrot. There, Daryl provided strategic advice and counsel to leading direct response marketers.

Brendan Condon, CEO, REVShare
Brendan Condon, CEO REVShare, has over 25 years of global media experience across the several Time Warner divisions. Condon is an expert in media monetization in digital at AOL, in national print with Time Inc., and local cross-platform advertising for Time Warner Cable. Most recently, he was the managing director for AOL’s London-based Platform A international advertising divisions for both Europe and Japan. Currently, he sits on the Electronic Retailer Magazine Advisory Board.

Stacey Durand, President, Revenue Frontier and Media Design Group
Stacy Durand has spent 22 years in the media industry. She built a solid foundation of direct response media buying experience during her 15-year tenure as EVP of Mercury Media. In 2005, she joined Revenue Frontier, where she doubled the company’s client list and billing in less than one year. In 2008, she started Media Design Group and has presided over unprecedented growth. Stacy has worked with clients such as Allstar, Thane, Guthy-Renker, Telebrands, and Johnson & Johnson. She served as Chairperson of ERA’s Media Council, Membership Committee and Education Committee. She was also awarded ERA’s “Volunteer of the Year.”

Trygve Duryea, Founder/ Chief Knowledge Officer, As Seen EVERYWHERE
Trygve Duryea is founder / Chief Knowledge Officer of As Seen EVERYWHERE the ultimate multichannel revenue network. Trygve is a former marketer, who set out to change the face of how DR campaigns are marketed, delivered, tracked and monetized. An expert in the anatomy of a DR campaign, he realized the power of integrating a campaign across multiple marketing channels tracked as one, but treated as separate mediums. Trygve is leading the field in blending traditional DR marketing with newer advanced advertising platforms delivering astonishing results for all DR marketers.

Karla Crawford Kerr, Director of Business Development and Corporate Relations, Hawthorne Direct
Karla Crawford Kerr works with prospective and existing clients, evaluating products for DRTV viability, handling public relations, and other duties in the marketing and sales arena. She works closely with Mark E. Ratner and the client services teams to coordinate all agency projects. Her portfolio of accounts includes Applica, Kaz Honeywell, Clorox, Procter & Gamble, RotoZip Tool Corporation, Oreck, Aero and more. Karla was named the ERA Volunteer of the Year in 2004. She is Vice-Chair of the ERA Education Committee, and has served as an ERA Awards judge since 2005. She has been with Hawthorne Direct since 1997.

Dawn Dumont-Perdew, President, The DuMont Project
Dawn DuMont is an industry veteran in launching and growing brands across multiple consumer verticals via the use of a diversified media portfolio. For the seven years prior to founding The DuMont Project, Dawn was President of Digital and a founding member of Integrated Media Solutions, a direct response agency, and one of the largest independently-owned measured media agencies in the U.S. Many clients enjoyed growing with her strategic guidance including Tempur Pedic, Meineke, Medco and Hairclub for Men.

Maria Eden, Senior Vice President, Mercury Media
Prior to joining Mercury Media as Senior Vice President, Maria Eden was the co-founder and President of Direct Response Media, Inc., a full-service media agency. Maria has expertise in all aspects of media – television, newspaper, magazine, radio and inbound telemarketing. She also has extensive experience on the client side. As Media Director for National Liberty Marketing, Maria developed an in-house television media buying service and grew billings to $22 million over four years – a extremely successful effort in direct marketing.

Michael Ehrman, Consultant and Marketer, Direct Development
As a consultant and marketer at Direct Development, Michael Ehrman evaluates all aspects of direct response advertising campaigns and identifies opportunities to increase top line revenue. Michael creates strategies that match specific client goals and guides them with appropriate vendors to maximize campaign revenues and profitability through marketing, production, testing and rollout. Distinguished clientele include Dual Action Cleanse, Rug Doctor, Neutrogena Skin ID and Johnson & Johnson. Previously, Michael was President of Baby Chick Productions, a DR division of Irwin Naturals and CMO of Bonagenics, a nutritional consumer products company.

Ross Epstein, Partner, TechLaw, LLP
Ross Epstein is a legal advisor to businesses and individuals seeking to protect, manage and leverage their intellectual property assets, as well as to grow and structure their business enterprises. Ross brings an uncommon entrepreneurial perspective to the practice of law. His unique affinity for the entrepreneurial client stems from his own experience in business as a founder, President and CEO of BCH Communications. Ross developed BCH Communications into a multimillion-dollar telecommunications/internet business and also filled the in-house counsel role.

George Fettig, CMO, Euro-Pro Corporation
Thirty years’ experience in building brands through direct response advertising having led marketing efforts at 1 800 Doctors, Nordic Track, National Subscription Television, American Harvest, Bosley Medical and Euro-Pro. George Fettig began his career in brand marketing as Marketing Director for Dial Soap, Euro-Pro is a leading DRTV marketer, producing five to six infomercials per year, often with three to four of these ranking in the Jordan Whitney and IMS rankings at the same time. Euro-Pro was just awarded Supplier of the Year from the largest retailer in the world, Walmart…for the third year in a row.

Chip Fishburne, Senior Vice President - Financial and Merchant Services, Firethorn
As Senior Vice President of Financial and Merchant Services at Firethorn, Chip Fishburne is responsible for developing, managing and executing the company's sales and account management strategy for the financial and merchant services industries. Prior to Firethorn, he served in increasingly responsible management positions at Unisys, a global technology services company. Mr. Fishburne brings to his role more than 26 years of experience in sales, sales management, service delivery and product marketing.

Matthew Fisher, General Manager, LiveOp
Matthew Fisher is responsible for the operations of the company’s on-demand business process outsourcing (BPO) services. Matt has been with LiveOps since 2003 and in 2006, was named GM of LiveOps’ Direct Response business unit. Prior to LiveOps, he was head of project management for Lycos Global Media group. He holds a MBA from the Haas School of Business at the University of California, Berkeley and a Bachelor’s degree in Math from the University of California at Davis. Matt is a member of the 2010 Electronic Retailers Association Board.

Mike Fitzsimmons, CEO, Delivery Agent, Inc.
As Delivery Agent, Inc.’s founder and CEO, Mike Fitzsimmons has developed and commercialized the only multimedia platform that connects viewers with products seen on and related to their favorite television shows, movies, sports, and music videos. Under his leadership, Delivery Agent has become the leader in shopping-enabled entertainment, and was named the No. 1 Privately Held Media Company of 2008 by Inc. magazine. Prior to founding the company, Mike led product marketing and business development for Something Now, Inc., which was acquired by CNET Networks in 2001. He currently serves on advisory boards for Jumpstart (www.jstart.org) and Loudmouth Golf.

Doug Fowkes, CEO, Infomercials, Inc.
Doug Fowkes began his career in Hollywood working on movies such as “Christine” and “Thelma and Louise”.   After escaping LA, Doug earned a Degree in Filmmaking from BYU, Utah.  Doug paid his way through college by selling books door to door during the summers.  His sales skills combined with his filmmaking abilities were the foundation for such maga-hits as Little Giant Ladder, Worx GT, and Pillow Pets. 

Linda Goldstein, Partner, Manatt Phelps & Phillips, LLP
Linda Goldstein is Chair of the Advertising Law Division of Manatt Phelps  & Phillips and former Chairperson of the Electronic Retailing Association. She is widely regarded as one of the leading advertising lawyers in the country, representing clients in every sector of the advertising and marketing industry. Her practice includes review of direct response advertising campaigns for legal compliance and representing clients in court, at the NAD and in proceedings brought by the Federal Trade Commission.

Sam Gorewitz, Vice President of Sales, Ignite Media Solutions
Sam Gorewitz is a career sales and marketing veteran with over 10 years’ experience in the direct response industry, and with companies selling a broad array of voice and digital media applications. Sam is currently VP of Sales for Ignite Media Solutions, where he has helped build the company with his deep industry relationships. Prior to Ignite, he was Director of Business Development for the largest independent distributor of wireless products and services marketed and sold over the internet. Sam also served as VP, Sales for Simply Wireless, growing revenue from $10 million to $40 million in two years.

Tina Griffiths, Revenue and Billing Manager, Constant Contact
Tina Griffiths is the Revenue and Billing Manager at Constant Contact, Inc. with responsibility for the operational intricacies of billing and recognizing revenue for 450,000+ monthly recurring subscriptions. Tina holds a Master of Business Administration and is a Certified Public Accountant. Constant Contact is revolutionizing the success formula for small organizations through affordable, easy-to-use Engagement Marketing™ tools that help create and grow customer relationships. More than 450,000 small businesses, nonprofits, and associations worldwide rely on Constant Contact to drive ongoing customer dialogs through email marketing, social media marketing, event marketing, and online surveys.

Nicholas Gutierrez, Senior Director, LiveOps
Nicolas Gutierrez has spent 20 years in advertising, direct marketing and direct response. As a seasoned veteran and creative director, his love for the pitch and TV brought him to DR. His breadth of experience includes Fortune 500 clients, as well as DR's biggest names. Nicolas has delivered success to clients in the phone, web and retail channel — changing their clients’ experiences. As Senior Director at LiveOps, a DR telemarketer focused on extraordinary customer interactions, Nicolas brings a multifaceted perspective that drives sales and builds brands.

Michaella Harkey, Vice President of Sales - Direct Response, OrderMotion
As OrderMotion’s Vice President of Sales - Direct Response, Michaella Harkey brings over 14 years of technology and direct response industry expertise to the OrderMotion team. In the last year, she has helped increase OrderMotion’s market share, revenue generation and new business prospects in the D2C industry. Her prior professional experience includes senior management positions, including: Vice President of Strategic Marketing at Dynamic TV Marketing, Director of Sales at LiveOps, Vice President of Direct Response at Westgate Financial, President of eBound Strategies, and Director of Strategic Marketing at NetDelivery.

Tim Hawthorne, Founder/Chairman/Executive Creative Director, Hawthorne Direct
Tim Hawthorne is considered by many to be the “Father of the Modern Infomercial.” As Founder, Chairman, and Executive Creative Director of Hawthorne Direct, Tim brings to his company not only a wealth of intensive experience in broadcast television producing, directing, writing and editing, but a vision of what DRTV can become. His Fairfield, Iowa-based company employs 75 professionals in research, creative, production, media buying/analysis, Internet marketing, backend & integrated marketing management. Hawthorne Direct bills over $150 million annually, and has won over 400 Creative awards, from Echoes to Caples.

Mal Karlin, President/Chief Creative Officer, Karlin+Pimsler
Mal Karlin is President and Chief Creative Officer of Karlin+Pimsler, a New York-based Brand Response Creative Boutique, with clients including JG Wentworth, Ace Cash Express, British Airways, Accenture, CitiBank, Cigna, Sunsetter, 180 Medical and Consumer Cellular, among others. Previously, Mal was EVP, Executive Creative Director at Draft Worldwide (now Draft-FCB. Before Draft, he was a senior vice president and creative director at Wunderman Worldwide. Adweek named Mal one of advertising’s “biggest award winners,” with over 60 major creative and marketing awards to his credit and sits on the Electronic Retailer Magazine Advisory Board.

Tony Kerry, Executive Vice President and Chief Marketing Officer, Script to Screen
For the past 21 years, Tony Kerry has been the Senior Vice President and Chief Marketing Officer at Script to Screen. He manages all sales, marketing and public relations activities for the company. Through Tony’s efforts, Script to Screen has successfully earned an array of blue chip clients including American Telecast, Bose, Conair, P&G, Gaiam, General Motors, Guthy-Renker, Oreck, Pfizer, Philosophy, RosettaStone and Sears.

Casey Kleinmann, President, Access Development
Casey Kleinman is President of Access Development, and has over 15 years of experience in strategic engagement marketing, helping companies connect with their customers to build revenue and loyalty. He has been with Access since 2000, originally serving with Access Corporate Sales. Under his guidance, the company has experienced record growth, and now serves over 20 million consumers through over 500 client groups. Prior to Access, Kleinman held the position of General Manager at Holiday Expeditions. He earned Bachelor degrees in both accounting and political science and an MBA, all from the University of Utah.

Denise Kovac, Chief Operating Officer, Your Baby Can, LLC
Denise Kovac is Chief Operating Officer of Your Baby Can LLC, the current reigning Direct Response Marketing Alliance (DRMA) Marketer of the Year. Denise has spent more than two decades in the direct response business, and has helped the company sell more than 1 million Your Baby Can Read products. The company claims more than $90 million in annual revenue.

Nancy Lazkani, President and CEO, Icon Media Direct, Inc.
Nancy Lazkani is CEO and founder of Icon Media Direct, Inc. Her firm specializes in direct response marketing and advertising. With expertise spanning over 27 years, Nancy is a renowned leader in the industry known for being on the forefront of innovating industry trends. She has a wide range of experience with a vast array of clientele such as, Church & Dwight, Guthy-Renker, Telebrands, Nutrisystems, Disney, Ontel Products and Sears, to name a few.

Fern Lee, Partner, THOR Associates
Fern Lee has over 25 years as an experienced, award-winning marketing professional with a proven track record of increasing awareness, revenues and consumer usage for globally recognized media, entertainment and lifestyle/fitness/beauty brands. This experience has allowed Fern to bring her agency, THOR Associates, to clients looking to increase ROI and move the needle integrating offline/online marketing strategies. Thor Associates, successfully engaged clients that include: Pets United, Syndero, Sylmark, Vertical Branding, BodyRev, and Banital, to name a few. As a Principal of Factor Nutrition Labs, Fern has been successful applying direct response to a product and bringing it to retail. She was formerly EVP at Gaiam and Good Times Entertainment.

Collette Liantonio, Founder and President, Concepts TV Productions
Collette Liantonio is Founder and President of Concepts TV Productions. Since 1983, Collette has written, produced and directed thousands of commercials and infomercials that have become award-winning legends such as Bedazzler, George Foreman Grill, Contour Pillow, Hairagami, Emery Cat, EZ Combs, Heat Surge Fireplace and Ped Egg, to name a few. She has been recognized as “One of the 25 most influential people in DRTV,” as well as “Infomercial Queen” by NJ Savvy magazine. Collette has served on ERA’s Board of Directors, and is currently a member of the Electronic Retailer Magazine Advisory Board.

Ellyn Ludden, Chief Visionary Officer, Team Summit, LLC
Ellyn Ludden speaks trains and facilitates on the national and international level with companies in a variety of meeting settings from regional to international summits. She specializes in professional services, consumer goods, development, financial and real estate industries. She founded Team Summit in 2004 to bring people performance to a new level and work with leaders across the globe to achieve their personal and collective best. One of four certified master executive level coaches in Indiana, Ellyn brings intuition and perspective to her speaking, drawing on her 20 years in corporate America with executive level positions at Conseco and Roche.

Shane Lundy, Vice President, buySAFE
Shane Lundy is Vice President of buySAFE and has over 15 years of internet-related business development, product strategy and marketing success. The company provides a comprehensive consumer confidence and profitability program for online retailers and Shane is leading the effort to have buySAFE integrated ubiquitously across the web.  Before joining the company, Shane was the Founder and CEO of SponsorSelect Inc., an advertising network built around the concept of self-targeted advertising. Prior to SponsorSelect, Shane was on the executive team at WeatherBug, where he led business development, product strategy and marketing initiatives for nine years.

Ken Mahoney, Senior Vice President - Marketing, Guthy-Renker
Ken Mahony, Senior Vice President of Marketing at Guthy-Renker, brings substantial experience generating revenue and profit growth through dynamic marketing and operational solutions that have enabled the growth of a variety of programs across many different consumer industries. Prior to Guthy-Renker, Ken served as Senior Vice President of Marketing at Vertrue, a large Internet marketing company, and Scholastic-At-Home, the largest direct-to-consumer marketer of children’s books including Disney and Dr. Seuss Book Clubs. He received his Masters in Business Administration from the University of Connecticut School of Business and his Bachelor’s degree in Economics from the University of Connecticut.

Aaron McNally, Head of Sales - TV Ads Group, Google, Inc.
Aaron McNally is the Head of Sales for the TV Ads group at Google, Inc., joining the company in May 2007. He manages a large team that is responsible for recruiting agencies and advertisers to use the Google TV Ads platform, an online marketplace for buying, selling and measuring TV advertising. Prior to Google, Aaron was Vice President, International, at DIRECTV, Inc. During his tenure, he launched and developed DIRECTV’sWorldDirect service. Aaron graduated cum laude from the University of California, Los Angeles with a B.A. in Communication Studies. He also has an M.B.A. from the University of California, Berkeley.

John E. Miller, President and Creative Director, Hutton Miller, LLC
Long recognized as a DR brand-building powerhouse, John Miller’s expertise stretches far beyond award-winning, channel-stopping commercials. His deep and broad knowledge of this challenging business, the ever-changing consumer and the way we all work have earned him a level of rank unmatched in the industry. Experienced marketing know-how, a demand for perfection, and a brilliant skill for turning mere products into must-have retail super stars, make John and his team at Hutton Miller the go to DR hit makers.

Marcelino Miyares Jr., VP Mercury en Espanol, Mercury Media
As director of Mercury en español, Marcelino Miyares Jr. has expanded the agency’s current in-language direct response television offerings to include a full suite of Hispanic, in-language general market, integrated direct response services. Marcelino has developed marketed communications programs for varied clients such as Body-by-Jake, Citibank, MCI, Signature Group, Montgomery Ward, PepsiCo, Ameritech, PharMor, American Stores, Beneficial Finance, Chrysler, Chevrolet, McDonald’s, Toys R Us, Philip Morris and various other national and local clients.

Sonia Makurdsik, Founder, SRM Direct, Marketing Executive, Hampton Direct
Sonia Makurdsik knows firsthand how to deploy successful direct response marketing campaigns that generate significant ROI. With 20+ years of experience, Sonia has held management positions at QVC Inc., Univision and Saatchi Direct. Now, as a marketing executive for Hampton Direct Inc., she has successfully managed such campaigns as Pajama Jeans, Furniture Fix, Total Pillow, Wonder Hanger and Twin Draft Guard. Sonia’s expertise includes creative development, execution and management of strategic branding efforts across DRTV and retail business channels. 

Jenny Munford, President & Executive Producer, Creative Bube Tube
Jenny Munford is President of Creative Bube Tube, a Toronto-headquartered, award-winning production company that specializes in creating high-quality, yet affordable direct response television commercials. A life-long entrepreneur that created the best selling DVD-based fitness program in Germany, Jenny leads a group of inspired innovators that have leveraged DRTV to help companies like SlimBand become category leaders. She is the first DRTV specialist to air her own B2B commercials in primetime.

Rick Petry, Owner, Rick Petry, Creative Writer, LLC
Rick Petry, a noted authority on direct marketing, provides creative and consulting services to marketers. A veteran of 20+ years in the business, Rick has worked with virtually every product category from fitness to housewares to financial services, resulting in over $1 billion in direct sales. He is a past Chair of ERA whose irreverent column on all things direct marketing-related is the most avidly read in Electronic Retailer magazine.

Tom Pouliot, Payments Evangelist, Litle & Co.
Tom Pouliot is Litle & Co.’s Payments Evangelist. He provides continuing education for employees and merchants while also serving as briefings executive on the payments industry-at-large, market trends, issues and competitive positioning. Tom is a recognized expert in payments processing and is a frequent, in-demand speaker at many regional and national shows and conferences.

Patrick Raymond, CEO/ Executive Creative Director, Raymond Entertainment Direct
At the helm of creative agency Raymond Entertainment Direct (RED) is accomplished business owner, executive producer, writer and director Patrick Raymond. For 19 years, his vast knowledge in guiding and creating marketing campaigns has helped clients achieve prolific financial results. Known for creating top ranking fitness campaigns – including Ab Rocket, Ab Swing and Body by Jake Cardio fitness campaigns – Patrick has recently stood out as a brand-building champion, creating campaigns for Provo Craft’s yudu and Cricut Cake, The Sharper Image, Brookstone, and most recently for Johnson & Johnson’s U.S. launch of European beauty giant Korres.

Chas Salmore, Foudner and CEO, Marketingworks, Inc.
Chas Salmore is Founder and CEO of Marketingworks, (“MWKS”). The firm is a recognized leader in social media engagement solutions. With over 145 successful campaigns to our credit, MWKS helps direct marketing companies to grow their business through powerful online marketing strategies – (blogs, twitter, FaceBook) and web-monitoring insights.

David Savage, Managing Partner, R2C Group, Executive Vice President, Cmedia
David leads and manages the Cmedia office in Philadelphia, PA, along with his colleague Marilyn Davis. During his 20-year career in advertising, David has worked with a diverse range of clients, including Estee Lauder, Bayer Health Care, Philosophy Skin Care, The Home Depot and Allstar Marketing, to name a few. In 1993, David was named vice president of the NIMA, now known as ERA. In 1996, David joined leading DRTV marketer American Telecast Corporation. He is a former chairman and current member of ERA’s Education Committee, as well as a member of the Editorial Advisory Board of Response Magazine.

Michael Schiffer, Attorney, Frankfurt Kurnitz Klein & Selz PC
Michael Schiffer is an associate in the Advertising, Marketing, and Public Relations Group, focusing on intellectual property and advertising matters. Michaels’s wide-ranging practice encompasses trademark and copyright law, IP and music licensing, branded entertainment arrangements, network clearance, copy review and more. Prior to joining Frankfurt Kurnit, Michael was an associate with Goodwin Procter LLP. He is admitted to the New York State bar and to the U.S. District Courts for the Southern and Eastern Districts of New York.

Elliott Segal, Senior Vice President - International Production, Guthy-Renker
Elliott Segal has 26 years of direct marketing and brand advertising experience, supervising multimillion-dollar projects that achieved well over $3 billion in gross sales. Elliott currently serves as SVP International Production at Guthy-Renker, where for 17 years, he has directly supervised production teams, talent and product developers in such business categories as beauty, fitness, entertainment and diet/weight loss, to name a few. His background extends beyond Direct Response, with experience in starting and building worldwide businesses as a brand marketer servicing the musical instrument industry and office supply industry. He is a Board Member and recognized leader within ERA.

Andy Siegel, Chief Marketing Officer, Atlantic Coast Media Group
Andy Siegel is the Chief Marketing Officer for Atlantic Coast Media Group, marketers of top TV beauty brands with products including Hydroxatone, Hydrolyze, Celtrixa, Instant Effect, Keranique and many others. Andy runs a powerful multichannel marketing engine with a seasoned team of top marketing professionals. He has over 20 years of success in developing new channels and products as well as in retention and re-marketing. Andy has helped created success for brands such as Richard Simmons, Billy Blanks, John Wayne, GT Xpress Grill, Focus Factor for companies ranging from GoodTimes Entertainment to The Franklin Mint.

Ron Steblea, Executive Vice President, Allstar Products Group
As Executive Vice President, Ron Steblea oversees the strategic direction for Allstar’s highly successful consumer products, including brands such as Snuggie™, Bendaroos™, Topsy Turvy™, Bumpits™ and Aqua Globes™. An industry veteran, Ron has nearly 20 years of experience in direct response marketing. Prior to joining Allstar Products Group in 2003, he was Vice President of Marketing and Sales for National Syndications, Inc. In addition, Ron also managed two mail-order catalogs, Scully & Scully and the Publisher’s Choice Video catalog.

Kevin Svenningsen, SVP Media Tracking Services, Expanded Services, The Nielsen Company
Kevin Svenningsen is Senior Vice President – Media Tracking Services, Expanded Services for The Nielsen Company. In this role, Kevin is responsible for driving sales to a diverse client base, setting the direction for product development, and expanding into new market segments. Prior to this position, Kevin was Senior Vice President and Managing Director for Nielsen’s Local Television Client Services organization, where he held responsibility for sales and marketing for the local business. Before that, he was Senior Vice President, sales and marketing for the Nielsen Agency, Broadcast and Syndicator Service (NABSS).

Bryan Sweeney, Chief Operating Officer, Dynamic TV Marketing
Bryan Sweeney, Chief Operating Officer with Dynamic TV Marketing brings more than 18 years of experience managing various facets of DRTV operations. His specialty areas include strategic planning, campaign analytics, DRTV P&L modeling, media, telemarketing, order processing & fulfillment, customer service management and oversight, vendor relations, and web development. Prior to joining Dynamic TV Marketing, Bryan served as the Vice President of Operations with FitnessIQ and JHDirect, where he engaged in campaign analytics, media, customer service management and logistics for such products as Shake Weight, T-Core for Men, and Curl Confidence by Ouidad.

Michael Terpin, CEO, SocialRadius
Michael Terpin is CEO of SocialRadius, a pioneering social media marketing firm. Success stories include Will.i.am’s Yes We Can video for the Obama campaign (which won an Emmy, Webby and Clio Gold Lion), as well as high-profile campaigns for Affinia Hotels, Bombay Sapphire, Bosley, Constant Contact, Live Earth, Live8, Mashable, NBC, Participant Media and Philips. Terpin also founded Marketwire, one of the world’s largest and most comprehensive international press release newswires

Robert Yusim, President, Product Counsel
Launching his DRTV career in 1989, Rob Yusim became immersed in the toy category in 2006, when he launched Spin Direct with Spin Master Ltd. He has launched over 110 Toy campaigns in the U.S., Canada and the UK, building brands including Air Hogs (Havoc Heli, Laser Zero Gravity, Vectron, Hawkeye Camera Heli), Rocket Fishing Rod, Moon Sand, Pixos, Bugville Butterfly Garden, Fab Effex and dozens more. In 2010, Rob launched Product Counsel, which provides its clients turnkey services to launch direct-to-consumer campaigns in the toy, housewares, hardware and fitness categories. Product Counsel also assists inventors to license their products in the toy and DRTV industries.

Victor Zaraya, COO & EVP, Finance and Operations, Razor & Tie Direct/ Kidz Bop, LLC
Victor Zaraya is currently Chief Operation Officer/Executive Vice President of Finance & Operations at Razor & Tie Direct/Kidz Bop LLC (“Razor”). Vic is part of the executive team responsible for all strategic planning and operations of the company and has spearheaded the company’s growth into digital. During his tenure, the company he has created and developed the hugely successful Kidz Bop line of children’s music, Kidzbop.com, the safe social network for tweens, and numerous other successful music and video projects. Prior to his work at Razor, Vic worked at Ernst & Young LLP in their Technology, Communication, and Entertainment Group.

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