You Are What You Tweet
Location: Petrus 2
Time: 10:15 a.m. - 11:15 a.m.
Speaker: Michael Schiffer, Frankfurt Kurnit Klein & Selz PC

Are you using real consumer testimonials but aren’t sure exactly what the FTC wants from you? Are you engaging bloggers to blog about you, but don’t know what they should be disclosing, and where those disclosures should go? Are you comfortable your sweepstakes on Facebook or Twitter comply with Facebook’s and Twitter’s terms and the law? Are you treating your sponsor-endorsed blog/website as advertising or entertainment—and why does it matter? Do you need an up-to-date social media policy? Not a strong believer in “what you don't know can't hurt you?” Then come to this session.

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Tools and Metrics for Developing a Truly Integrated Marketing Campaign
Location: Petrus 2
Time: 11:30 a.m. - 12:30 p.m.
Moderator: Linda Goldstein, Manatt Phelps & Phillips LLP
Speakers: Trygve Duryea, As Seen EVERYWHERE; Jim Brandt, VerticalSearchWorks; Maria Eden, Mercury Media; Dawn Dumont-Perdew, The DuMont Project

What happens when the power shifts from the DR marketer to the media outlet, for the benefit of both entities? Traditional direct response strategies meet ad exchanges to create a new holistic way to approach direct marketing. New revolutionary methods match, deliver, track and measure ad campaigns directly to traditional and new media outlets; to include automated retargeting campaigns traceable back to the originating lead source. DR campaigns can now be deployed easily and efficiently across every marketing and remarketing channel imaginable with purchases and campaign ROIs traced, measured acted and reacted upon in real-time.

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Creating Customer Bliss from E-commerce, M-commerce and Loyalty Efforts
Location: Petrus 2
Time: 2:00 p.m. - 3:00 p.m.
Speakers: Kelly Passey, Access Development, Chip Fishburne, Firethorn

How do electronic marketers keep their brand tied to customers as they move from the web to mobile devices? How can they make that relationship profitable? It’s being done every day in a way that customers are welcoming, and you don’t have to be a mobile app developer or marketing expert to do the same for your brand. This session will focus on innovative mobile solutions designed to build profitability and engagement between your brand and customers. Mobile loyalty experts will walk you through the trends in converting transactions into ongoing mobile engagement.

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New Social Media Marketing Opportunities for 2012
Location: Petrus 2
Time: 3:15 p.m. - 4:15 p.m.
Speaker: Michael Terpin, SocialRadius

Now that everyone’s put their products into Facebook fan pages and started conversations on Twitter, what are the newest platforms and strategies to expand audience, increase engagement, and accelerate sales for multichannel marketers? This session will review strategies and tactics for evaluating, deploying and managing organic campaigns in Foursquare, LinkedIn, YouTube, blogger outreach, SlideShare, Quora and much more.

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