Use Recurring Payments to Reduce Customer Acquisition Costs, Increase Lifetime Value
Location: Palmer 2
Time: 10:30 a.m. - 11:30 a.m.
Speaker: Tom Pouliot, Litle & Co.

Recurring transactions benefit your customers by ensuring continuing, uninterrupted service. And this benefits you by allowing for more predictable cash flow. In a perfect world, the credit cards that enable recurring billing would never be breached or expire. But in the real world, either event can disrupt service, interrupt revenue and threaten your ability to realize your customer’s lifetime value. Attend our presentation on next-generation automatic account updater services to learn how to mitigate changes in cards to improve revenue and authorization approvals, strengthen relationships with your customers and lower the total cost of their acquisition.

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Continuity Stick Rate: The 800-pound “Klingon” in the Room
Location: Palmer 2
Time: 11:45 a.m. - 12:45 p.m.
Moderator: Fern Lee, THOR Associates
Speakers: Alex Agurcia, Omni Direct Inc.; Michaella Harkey, Order Motion; Andy Seigal, Atlantic Coast Media Group; Elliott Segal, Guthy-Renker

Delivering actionable continuity is the most effective way to achieve ROI, yet buying behavior and creating the “cling” has become the 800-pound Klingon in the room. This session will deliver best practices to implement benchmarks, upsells, cross-sells and lifetime value in order to create the link to stickiness for continuity. Real-world examples will be offered to what creates continuity stick rate and what efforts have failed. Takeaways include the use of technology for tracking metrics, media ideology and defining the turn and churn, as well as capturing industry expert advice on how to drive ROI based on increase lifetime value.

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Transforming Your Leadership
Location: Palmer 2
Time: 2:15 p.m. - 3: 15 p.m.
Speaker: Ellyn Ludden, Team Summit

What is your Leadership style? How effective is it? This session will focus on how to effectively manage and lead change in a changing industry and environment when the only constant is change. Understand what your leadership strengths are and how to leverage them to achieve maximum effectiveness with your teams, other leaders and drive your organization to success. What stage of leadership are you in? Where do you get stuck? How do you navigate your way to a new level? This thought-provoking session, with hands-on activities and tools, will leave you with new tools and mindset to achieve your best in your leadership zone. Transform yourself into the powerful leader within you.

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Patents? Trademarks? Copyrights? Why Bother!
Location: Palmer 2
Time: 3:30 p.m. - 4:30 p.m.
Speaker: Ross Epstein, TechLaw LLP

Intellectual property is often viewed as a mysterious world, where the costs are high and the benefits unclear. How can I possibly enforce a patent? What good does it do me to register a copyright? Even if I have a registered trademark, what am I supposed to do with it? Come to this session to learn a business-first approach to the process of developing an intellectual property portfolio around your products—or not! You’ll view real-world examples of successful strategies for both resource rich and financially strapped enterprises. When this session is over, many of the misconceptions and mysteries should be cleared up so that you can approach this very important topic with confidence.

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